Not getting enough leads online?

Even with 3.5 BILLION people online it can feel lonely.

You put in countless hours creating valuable content, spend boo koo's of bucks on paid advertising, and waste your "free" time glued to your phone anxiously awaiting that next notification beep...

...will it be a SALE?? a subscriber?! something!!!

NOPE. Just another spam email. 😭

You might be thinking..."How can there be 3.5 BILLION people online and I can't get even ONE to sign-up for my lead magnet??"

What if I told you it doesn't have to be that way...

Hey Boss, can you imagine...

  • Having a WOW-worthy lead magnet that generates leads like clockwork. No more hoping, praying, and guessing - you know your conversion rate and finally have peace of mind and CONSISTENCY in your business. 
  • Being a well-respected and sought after thought leader in your niche. You're everyone's favorite go-to because you always KNOW what your audience needs at the exact right time. It's like you're a mind reader!
  • Never spending another weekend or late night slumped over your laptop trying to grind out a 30-page ebook nobody reads. You now create an endless library of lead magnets in an hour - some in as little as 2 minutes!

Does this sound like CRAZY TALK? I promise it's not! It's 100% possible for you.

With over 15 years experience marketing both my businesses and hundreds of others for my clients, I've mastered the art of crafting highly converting lead magnets. 

If you're tired of being frustrated with lead generation,


Let's face it, lead generation is the LIFEBLOOD of your business.

Without leads - there are NO SALES. Without sales - your business FAILS. It really is that painfully simple.

And that's where I come in...

I help Coaches, Creators, and Entrepreneurs get past the overwhelm and create a strong foundation for their online lead generation efforts. 

GET MORE LEADS without wasting precious time GUESSING what your audience wants...

with Lead Magnet Madness!

What's included when you enroll:

  • LIFETIME ACCESS to course
  • 21 Instructional Lessons
  • Lead Magnet Types Guide
  • Client Avatar Worksheet
  • Emotional Triggers + Buyer Journey Guide
  • Call to Action Power Words Worksheet
  • Lead Magnet Sales Funnel Diagram
  • Easy Access on Mobile & Desktop 

What Can You Expect to Accomplish?



Struggling to brainstorm topics for a lead magnet only to then dread actually creating it. 

Having dozens of juicy lead magnet topics that practically write themselves. 

Hoping and praying your lead magnet will motivate your subscriber to SOMEDAY buy your product.

Knowing EXACTLY what emotional trigger to speak to in your lead magnet that draws your subscriber in and makes them want to BUY NOW.

Desperately needing a proven method for generating more leads (and more sales!), but there's just not enough hours in the day.

Having a library of completed lead magnets at the ready so you can ramp up your lead generation efforts and FINALLY hit your DREAM SALES GOAL.

Here's what you'll learn...


Lead Magnets 101: The Fundamentals

Set aside everything you THINK you know about lead magnets and learn to look at them through an entirely new lens.

In module one, you’re going to learn:

  • Lead Magnets Explained - the Deep Dive
  • Different Types of Lead Magnets + Handy Guide
  • AMP Framework for Creating Lead Magnets that Convert Like CRAZY


Foolproof System for Brainstorming Click-Worthy Topics

You will never struggle to come up with click-worthy topics again! I'll teach you my foolproof system for brainstorming topics and how to give your audience EXACTLY what they're asking for!

In module two, you’re going to learn:

  • Stop the Guesswork and Let the Data Do the Talking
  • How to (Ethically) Spy on Your Competitors
  • Mine the Obvious (in a Not-So-Obvious Way)
  • Oh-So-Sneaky Customer Arbitrage


Hassle-Free Tricks for Creating Your Lead Magnet

Here's where we dig into the nitty gritty of creating your new lead magnet. SPOILER ALERT: you probably already have a few lead magnets ready to go RIGHT NOW using my methods!

In module three, you’re going to learn:

  • Don't Re-Create the Wheel - Stick with Proven Success
  • Tools That Save You Both Time AND Money
  • One Last Crazy Easy Way to Create a Lead Magnet in Minutes


Conversion Rules You MUST Follow

This SIMPLE - but often overlooked - shift in how you approach your lead generation efforts could explode your results overnight. Learn the conversion secrets that'll fire up your lead generation!

In module four, you’re going to learn:

  • Why Headlines Can Make (or Break) Your Lead Generation Efforts
  • How to Nail Your CTA and Get More Leads
  • Industry Benchmarks and What Those Statistics Mean For YOU


Maximum Visibility for Your Lead Magnet

Now that you have your WOW-worthy lead magnet ready to go, learn how to get maximum visibility so you can build your list on auto-pilot. And no, I'm not just going to tell you to "share it online" - these are strategies you might NOT have considered before!

In module five, you’re going to learn:

  • The What, When, and Where of Website Opt-ins
  • Don't Be Shy...Get Social With It!
  • Scream it From the Top of Your...INBOX
  • Create Killer Graphics to Grab Attention


Final Thoughts and Next Steps

Creating your lead magnet isn't the end of your lead generation journey - it's just the beginning! In this final module I'll share best practices, tips on building out your sales funnel, and how to get additional help and resources to catapult your efforts even more.

In module six, you’re going to learn:

  • The Money is in the Follow-Up
  • Done-For-You Lead Magnet Sales Funnel
  • What to Do If You Get Stuck

Kickstart Your 2021 Lead Generation!

Don't spend another year struggling to get leads wondering why your competition is always one step ahead.

$147  $27

Special NEW YEAR pricing, $120 OFF for a limited time!


30 Day Money-Back Guarantee

We know you are going to LOVE the course and want you to feel completely confident in your purchase.

We offer 30 Day quality assurance guarantee. NOTE: This is NOT a safety net for not doing the work. 

After purchasing the course, you will have 30 Days to request a refund. To qualify, you must have completed the course, completed the lead magnet, and have it publicly available.

If you're not committed, please don't purchase.


I'm Heather.

With over 15 years experience as an online business strategist, direct response copywriter and brand building coach, I have helped entrepreneurs generate over $300 million to date.

What makes me different? I’m not all talk and “guru theories.” As a lifelong entrepreneur myself, I have a deep appreciation for the unique challenges Founders and CEO’s face on a daily basis.

I launched a childrens’ clothing company from my kitchen table with ZERO experience and grew it into a $14 million lifestyle brand that could be found both internationally and domestically in over 500 boutiques and large retailers such as Nordstroms, Barneys New York, Target, JCPenney, Sears, Buy Buy Baby and others. I did this without VC money or a huge team supporting me.

Over the years, I’ve honed my process and have created many other huge “wins” for companies in the consumer product goods (CPG), real estate, healthcare, legal, and e-learning industry to name a few.

My why? I absolutely LOVE working with passionate entrepreneurs who want to make an impact on the world! 

To date I've worked with 275 amazing entrepreneurs like yourself - I'd love for you to join us!


$147  $27

Special NEW YEAR pricing, $120 OFF for a limited time!


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